There are some common SEO mistakes committed by many web marketing professionals. Knowing and avoiding these mistakes is sure to give you an edge over your competitors. So, what are they and how to avoid them? Come, let’s have a quick look.
1. Uninteresting title and description tags
Most of the marketing professionals make it a point to include keywords in the title and description tags but do not bother to make them interesting. Once your article ranks in the search engines, visitors will click on your link in the SERP only if they find the title and description to be relevant and interesting. If the visitors do not find them to be attractive enough, the CTR will be very low and you may not get the desired traffic despite ranking high in search engines.
2. Incorrect keywords
Use of irrelevant keywords is a big mistake. You need to use searchable keywords that will also reflect the quality of your site. It’s quite beneficial to spend some time to figure out potential keywords. You can make your task easy by using free online tools like the Google Keyword tool. It will help you in finding some of the most searched keywords that can fetch you good traffic.
3. Overloading site with graphics and flash
Graphics are helpful for your campaign, but will have adverse effects if used as headers for your page. Search engines find it difficult to read graphics or flash websites. So, avoid adding them in the information that you are providing for the search engines. It is better that you create an HTML version, if you want to use flash capabilities to showcase features. Use text in the headers that will help search engines find you easily.
4. Absence of keywords in the URL
By not using keywords in the URL, you are missing out on those bonus points that search engines would have given you had you used the keywords. So, it would be a good idea to include the relevant keywords in the URL and take benefit of whatever extra mileage it gives you.
5. Poor content
This mistake is often committed due to the tendency of placing over emphasis on the quantity of the content rather than the quality. Always remember that quantity without quality can never help you; it will lower your position in the eyes of both, the search engines as well as your audience. You’d do well to post well researched, informative content that adds value to the web.