Quality backlinks have a significant influence on ranking your website higher in Google and other search engines, thus, bringing you more organic traffic. Of course, there are hundreds of other factors like quality content, domain age, interlinking of your own web pages, etc. that impact your search engine optimization (SEO) efforts but backlinks are an important metric in increasing your search engine visibility.
However, getting high authority websites to link to you is not an easy task. So, how do you achieve this feat? Here are some smart ways to earn quality backlinks without spending a penny.
Infographics and other visual content like charts and videos stand a higher chance of getting shared and attracting valuable backlinks than simple text-based content. Creating an infographic need not be expensive as is commonly believed. Choose a trending topic and try to make your infographics interesting for your audience. Research and gather the data, and find someone to turn it into attractive graphics.
Make sure to include an embed code while publishing an infographic. Once published, submit it to various infographic directories and reach out to people who are likely to publish it on their blogs, websites, and social media platforms.
2. Guest Posting
Guest blogging is a popular method of getting backlinks to your website while impressing the audience of other websites with your authority and command over the subject. Find out quality websites in your niche that accept guest contributions. You can do a Google search, scan social media platforms, or analyze your competitors’ backlinks to find suitable sites, and approach them with the guest posting offer.
3. Resource Request
Websites often include relevant resources for their readers. Getting your website included in this resource section is a good opportunity to create backlinks as well as authority in your industry. Begin with finding out websites in your niche that recommend resources or references to their readers. Next step is to contact and request them to add your website in their resources section. Tell them how your website can add value for their audience. If you come across a broken link in their resources, it’s a good idea to inform the webmaster of the broken link and impressing upon him to replace it with your website.
4. Interviews and Testimonials
Interview the influencers in your industry and publish it on your website. The persons interviewed are more than likely to share the interview with their audience. Another common method is to write a testimonial for products and services you are using. This will increase your chances of earning backlinks from those websites. Companies usually love to feature their clients’ and customers’ testimonials on their website.
5. Business Profiles
There are a number of business directories in every industry. Find the directory websites relevant to your business and build your business profiles on them. Business profiles typically include the name, website, and description of your business, among other information. In addition to providing a link back to your website, popular business directories also give a good exposure to your business.
Needless to say, there are several other link building strategies you can come up with, using a bit of creativity. Working on a mix and match policy would undoubtedly be the best way to send positive signals about your website. Refer the detailed link building guide on bccinteractive.com on the metrics you should look for and the type of websites you should target for your link building campaign.