Having a website and expecting something out of it does need a lot of things. You can’t expect thousands of people coming to your website to buy from your online store or your affiliate link without making much efforts.
One of the important things that often goes unnoticed, especially by those who are newly entering the online market, is website optimization. In this article, we will share few handy tips to help you optimize your site in order to make the most of it and boost sales as a result of that.
Content
In eCommerce websites, content refers to the description of the product you are selling. Always have a brief and a detailed description of every single product. Decide wisely the places where you need to show short description and where you need to show the detailed one.
The description should be correctly formatted in a formal way i.e. it should start with a brief paragraph generally about the product and then some positive points about it.
Images
Images are a great plus for a product selling website. There is a general tendency of users to see the product they are going to buy. If they do not see an image of the product with description, they often bounce from your website.
Videos
Embedding an introductory video on the main page of the website and then on the product pages leaves a great impact on the visitors who are there to learn more about your website and the products.
Testimonials
No one can be bigger advertiser than your satisfied customers for your business. If a person has any doubt about the product before going to the checkout page, these user testimonials can make him more confident to buy that product from your website.
Security
Always remember to have an SSL certificate for your website and use a payment gateway which is trusted by people. Do not forget to add security logo and information on your checkout page. It will go a long way in convincing the customers that their credit card details will be secure.
Search Engine Optimization (SEO)
Along with website optimization, you need to keep a few things in mind about Search Engine Optimization. A little work on SEO can boost your sales by sending more traffic to your website. Some of the major SEO elements you should focus on include meta tags (to tell search engines what a particular page is about), keyword selection (people searching for which word/phrase should be sent to which page), page load time (keeping image size, javascripts, etc. in check), and so on.
